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6 Facebook Ads Spy Techniques that Seasoned Social Media Marketers Use
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Your Guide to Split Testing Ads in Facebook
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The Beginner’s Guide To Teespring: Part 12 Wider Audience Advertising
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The Beginner’s Guide To Teespring: Part 11 Testing Campaigns
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The Beginner’s Guide To Teespring: Part 10 Ad Campaigns
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The Beginner’s Guide To Teespring: Part 9 Creating a FB Page
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The Beginner’s Guide To Teespring: Part 8 Setting Up a Campaign
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The Beginner’s Guide To Teespring: Part 7 Finding a Designer
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The Beginner’s Guide To Teespring: Part 6 Benchmarking Campaigns
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The Beginner’s Guide To Teespring: Part 5 Designing a Shirt

6 Facebook Ads Spy Techniques that Seasoned Social Media Marketers Use

With the right elements in place, using Facebook ads can bring your business truckloads of audience engagement, signups, leads, and sales (among other things). The key phrase here, however, is “right elements in place.” Without the elements that make up a high converting Facebook ad, the chances are you will only be leaking money through your paid campaigns without getting anything substantial in return. What makes the endeavor even trickier is the fact that there is no one-size-fits-all set of guidelines to creating a high-converting ad since these elements would vary depending on the dynamics of the business (e.g., target audience, problems of their customers, their budget, and their services, etc.). In many cases, the business owners would have to[…]

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Your Guide to Split Testing Ads in Facebook

When I started selling lemonade as a kid, I couldn’t figure out which garnish my customers would prefer the most. Could it be mint, rosemary, or basil? I remember getting the, “I’m-not-sure-either” answer when I asked my parents about it. And so, the solution I came up with was to offer 1 type of garnish per day, for the entire week, and see which garnish would get more sales. Interestingly enough, the end results showed that my customers prefer not having any garnish in their lemonades. Pretty anticlimactic, huh? 🙂 But wait a minute, why am I talking to you about my experience as a kid selling lemonades? What does it have to do with use selling shirts, you might?[…]

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The Beginner’s Guide To Teespring: Part 12 Wider Audience Advertising

Chapter 10: Advertise to a Wider Audience Once you find a winning campaign, the last step is to beef up your advertising! Target a slightly wider audience, and increase your ad budget to increase the exposure. Keep watching your ROI, because you will reach a point where you will seemingly saturate the market. You can also run ads on other sites, too. There are lots of places to advertise t-shirts on, and sometimes, you can find a real bargain. Maybe you’ll find a busy niche forum that belongs to a fan. You can sometimes get a whole month of advertising for such an affordable fee, making hundreds or even thousands of dollars of profits after spending $50 or so only.[…]

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The Beginner’s Guide To Teespring: Part 11 Testing Campaigns

Chapter 9: Run a Test Campaign The next step is to run a small direct ad campaign to see if the t-shirts will sell to your target niche. The ad should link directly to the t-shirt’s page on Teespring. Run a tightly-targeted campaign aimed at the most fanatical members of your target audience. You can target them by demographics and interests. Remember, the more specific your audience is, the better. Use the image, title, and description from your Teespring page. Set a small budget (so you don’t accidentally burn up all your money with traffic that doesn’t convert). The budget I use is $10. If the campaign doesn’t get you any sales, then you can start making adjustments. These are[…]

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The Beginner’s Guide To Teespring: Part 10 Ad Campaigns

Chapter 8: Creating an Ad Campaign Just like the previous chapter, allow me to share with you some of the important points that you need to remember when creating ad campaigns. a. Use Page Post Engagement In a lot of cases, a Teespring Ad on Facebook won’t sell directly to the audience. However, the audience is likely to engage with the ad (share, comment, like, etc…). The friends of those who engaged with the ad are the ones who are most likely to buy. I have experimented with using the other ad objectives and have found that the PPE gives me the best results (even better than the website conversions). b. Use Facebook’s Power Editor While creating ads using the[…]

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The Beginner’s Guide To Teespring: Part 9 Creating a FB Page

Chapter 7: Creating a Facebook Page. Now that you have a shirt design and a specific niche that you want to target, it’s time to create your FB page so you can start running your ads. But before we talk about the how-tos of things, let’s talk about some of the critical points you need to remember when creating a page. a. Create niche-specific FB pages. I know how other marketers are all for creating generic-themed FB pages. After all, there are certainly some upsides to it. However, I prefer creating niche=specific ones — and I suggest that you do the same thing too. Here’s the deal, when your FB page is generic, it becomes quite challenging for you to nurture[…]

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The Beginner’s Guide To Teespring: Part 8 Setting Up a Campaign

Chapter 6: Set up Your Teespring campaign. At this point, you can start creating your Teespring campaign. Once you’ve signed up and are logged in, you just need to click the “Create and Sell” link on the navigation bar. You can then customize your shirt design. You can add your texts using Teespring’s platform (click the “Text” tab), or you can upload your own design including the texts by clicking the “Art” tab, then clicking the blue “Upload your own” button. You can also choose different shirt colors, or whether you want to use shirts or hoodies (among others). Now, you can choose a price and set a sales goal. The higher the sales goal, the more you earn from[…]

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The Beginner’s Guide To Teespring: Part 7 Finding a Designer

Chapter 5: Design a T-Shirt Don’t let creating the shirt designs overwhelm you. I promise you, not everyone who’s running successful Teespring campaigns knows jack about designing. What’s more, there are several shirt designs that look really dull. Do you want proof? Check out these designs and take notice of the number of shirts sold. After having seen these three successful campaigns, I hope you realize by now that the message that your shirt carries, is just as important (maybe even more important) than the way your shirt looks. If your shirt has a compelling message, and the design just looks “okay”, then you’d still have a good chance of having a profitable campaign — considering that you do everything[…]

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The Beginner’s Guide To Teespring: Part 6 Benchmarking Campaigns

Chapter 4: Benchmark Successful Campaigns Looking at Teespring’s trending shirts might be a good way to finding successful shirt designs, however, that’s not nearly enough to help you create a winning Teespring campaign. What’s of equal importance is for you to have an idea of how your competitors created their FB ads, what kind of verbiage they used, what kind of engagement their ads had, and what their audience’s comments are. These details can help you create a compelling FB ad that would drastically increase the chances of your audience clicking your ad, and ultimately buying your shirts. After all, what good is having an amazing shirt design and having a tightly defined audience, if none of them are clicking[…]

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The Beginner’s Guide To Teespring: Part 5 Designing a Shirt

Chapter 3: Come up with a Shirt Design. Coming up with a shirt design doesn’t have to be a soul-sucking experience. There are several methods that you can use that will help spark your creative juice. 1. Use Google’s search engine to look for jokes that are relevant to your niche. As you can probably imagine, this strategy is pretty straightforward. If you find a joke that’s seemingly funny without being offensive, then the chances are good that others will find it funny too. If they find it funny, then it increases the chances of them buying it. That’s why jokes or one-liner statements are very powerful. Of course, you can use Google to find jokes that are relevant to[…]

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