The Beginner’s Guide To Teespring: Part 1 Overview

How To Sell T-Shirts Online – Teespring Step-By-Step Guide

* Warning: This guide contains actionable tips and simple-to-implement strategies that you can use to make a killing successfully on ‘t-shirt sales’ online through Teespring. If that’s what you’re looking to do, then get ready to buckle up and catch the wisdom bombs that’ll be thrown at you.

Let me guess, there were times when you felt like you’ve been “mind-scienced” by Facebook, haven’t you?

I mean, how else can you explain the fact that almost all the t-shirt ads that you see in your newsfeeds have something to do with the things that you are deeply interested about?

At first, you might have thought that it was just sheer coincidence. But after seeing the shirt designs that are of interest to you, nine times out of ten, I’m sure you realized that you couldn’t chalk that up to coincidence anymore.

True enough, it was no coincidence.

You were targeted deliberately. Some marketer picked you out of the billions of Facebook users and hit you with a highly optimized ad, one you were highly likely to respond to.

Selling t-shirts through Facebook ads can be amazingly profitable. Thanks to Teespring, there are thousands of people playing the game, and earning a decent income. Some of them are talented graphic artists. Some of them are cynical hacks with a great sense of timing. While most of them are ordinary people, who stumbled onto a nice little side hustle.

In this guide, I’m going to teach you how to join this secretive group and start earning money through Teespring’s program, how to pick a niche, how to come up with profitable shirt ideas, and how to test your ideas before you commit a lot of time and money to it (among others).

But before any of that…

What on earth is Teespring?

Teespring Logo in Blue

Nope. Teespring is not a company that sells bottled waters. It is a platform where you can create, and sell high-quality t-shirts, with very little to no cost to you.

Teespring is pretty much like an affiliate program but with a difference. Instead of selling a product someone else created, you get to sell your designs. You even get to set your shirt’s price. The platform takes most of the pain out of product creation – all you need to do is provide a design for the shirt.

It’s sort of like owning a t-shirt business.

Through Teespring, you don’t have to print custom-designed shirts that may or may not sell. Teespring will only print the shirts once the buyers have paid for it. If the shirts that you designed failed to meet your expected sales figure (which you’ll have to set at the beginning of the campaign), Teespring will still print the shirts. Of course, at this point, the profit you get would be lesser than the “Estimated Profit” showed to you by the platform when you first started the campaign. Simply because your “Estimated Profit” is also based on the expected sales figure that you set (among other factors).

If you struck gold, however, you’d find yourself earning thousands of dollars from a single campaign. Because of how profitable Teespring campaigns are, other affiliates have turned it into a lifestyle business.

The caveat…

Look, there’s no doubt that there is TONS of money to be had from running Teespring campaigns, but it’s certainly not without challenges.

These are 3 of the common challenges that you would need to contend with:

1. Having a budget to advertise your shirts.

When you visit Teesprings’ homepage, you’ll see several shirt designs that were sold thousands of times.

Let me show you what I meant by that…

NUmber of shirts sold on teespring

Pretty amazing, huh?

But don’t be misled.

Don’t think that these marketers managed to get these amazing sales figures without reaching deep into their pockets to spend for ads.

Behind those amazing sales figures is them taking the time to run split tests, and allotting funds for the split campaigns to see which ones are performing the best among the others.

In short, selling shirts isn’t all hunky-dory. You need to prepare a budget for your paid ads.

The difference between seasoned marketers from those who are still wet behind the ears is that the seasoned ones can get the small wins. They then roll over the money they earned from their small wins, to create more campaigns, so they don’t end up using too much of their personal money (more on this later when I talk about running test campaigns).

The fact is, creating a shirt design at Teespring is free, but it takes funds for you to market your t-shirt in FB.

2. Creating a design that your audience will love.

Your audience wouldn’t buy crappily designed shirts, and you probably wouldn’t either.

The tricky bit, however, is everyone has their definition of what “crappy” looks like. That being said, you need to come up with shirt designs that your audience would find appealing, even if their definition of what’s “appealing” also varies.

It’s a tall order, no doubt. But you need to figure out a way to deal with it if you want to succeed — and we will help you with just that.

3. Finding the right audience can be tricky.

Market to the wrong set of people, and you’d get little to no sales at all even if you have an amazing design. Most marketers struggle with this. I mean, you could come up with an amazing shirt design all you want, but if you aren’t targeting the right audience, your shirts would only be ignored.

The sooner you get to know about the common hurdles that most Teespring marketers are contending with, the better prepared you will be when it’s your turn to face them.

That being said, don’t let these roadblocks cause you to quit. Now that I’ve told you about them, take a moment to truly digest how facing these barriers might feel, and try to build up the mental and emotional reserve that you need to deal with them.

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About the author

Rand Owens

Chief Growth Hacker at

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