Archive - April 22, 2016

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The Beginner’s Guide To Teespring: Part 3 Selecting a Niche

The Beginner’s Guide To Teespring: Part 3 Selecting a Niche

Chapter 1: Select a Niche When we, marketers mention the word “niche,” we are usually referring to a small, and a tightly focused target market. We’re not talking about a broad sector of the population. It’s hard to come up with an idea and design that appeals to everyone. But if you focus on a small group of people who share a particular interest, it becomes a lot easier to connect and influence them to buy your shirts. There isn’t an exact definition of what constitutes a niche market. While niche markets are considered as “small groups,” we can’t really quantify how small of a group we’re talking about as some niche markets are bigger than others. Rather than focusing[…]

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