Chapter 3: Come up with a Shirt Design.
Coming up with a shirt design doesn’t have to be a soul-sucking experience. There are several methods that you can use that will help spark your creative juice.
1. Use Google’s search engine to look for jokes that are relevant to your niche.
As you can probably imagine, this strategy is pretty straightforward. If you find a joke that’s seemingly funny without being offensive, then the chances are good that others will find it funny too. If they find it funny, then it increases the chances of them buying it.
That’s why jokes or one-liner statements are very powerful.
Of course, you can use Google to find jokes that are relevant to your niche. If you’re in the wine niche, all you need to do is type in “Wine jokes” in Google’s search box, and it’ll get you tons of wine related jokes.
* Bonus tip – Be sure to set your settings to where it will show 100 search results. This will make it easier for you to browse the results that Google will bring back.
Google’s default setting will only show ten results. To change this, you just have to click the “Gear-like” button in the upper right corner of the page then click “Search Settings”.
From there, you need to tick the “The never show Instant results” radio button, then drag the gray box on the “Results per page” section to 100, then click the “Save” button at the bottom.
Remember, you’re looking for a short statement, joke, quote, question, or anything else that grabs your attention. It has to be something that fits onto a t-shirt. It’s best if it evokes a mental image and strong emotion.
2. Visit niche-related forums then look for “Hot Threads”.
When you find threads in the forums that have a decent amount of engagements (like comments, shares, upvotes, or likes), those are indications that the audience feels strongly about the topic. Otherwise, why would they even bother to comment on the thread, right?
Of course, when you craft your shirt’s design based on what your audience feel strongly about, there’s a good chance that they’ll buy your shirt since they can relate to what your shirt is about.
To make it easier for you to find forum sites that talk specifically about the niche that you had in mind, you can use this advanced Google search query…
Your keyword inurl:forum
Here’s an example… politics inurl:forum
If you’ll type in this keyword in Google’s search engine, here’s what you’ll see.
Now that you have all of these forums in front of you, you can just do a bit of digging to find out what the most popular threads are about.
In fact, if you click the first result where it says, “PoliticalForum.com – the best Forum for Politics…”, you’ll see a menu that will point you to the site’s popular threads.
Once you click the “Popular Threads” menu, you’ll be taken to the a page where you can formulate bajillions of fantastic shirt ideas. If you scroll down a bit, you’ll find the section where it says, “Weekly Most Active Threads.”
If you scroll even further, however, you’ll see this…
Look. There is a reason why the users are commenting and viewing the threads. And that’s because these are topics that speak to them and are things that they deeply care about.
Create a shirt design based on these ideas, and your chance of running a successful campaign drastically increases.