The Beginner’s Guide To Teespring: Part 6 Benchmarking Campaigns

Chapter 4: Benchmark Successful Campaigns

Looking at Teespring’s trending shirts might be a good way to finding successful shirt designs, however, that’s not nearly enough to help you create a winning Teespring campaign.

What’s of equal importance is for you to have an idea of how your competitors created their FB ads, what kind of verbiage they used, what kind of engagement their ads had, and what their audience’s comments are.

These details can help you create a compelling FB ad that would drastically increase the chances of your audience clicking your ad, and ultimately buying your shirts.

After all, what good is having an amazing shirt design and having a tightly defined audience, if none of them are clicking your ads, right?

Luckily, our tool can help you with just that.

To find out your competitor’s successful shirt campaigns, you can sign up for our beta version here.

Once you’re logged in, you’ll be taken to the dashboard. This is what you’ll see.

Compass Interface

At this point, all you need to do is to type in your keyword in the search box and customize your settings to get the best results.

What customization am I talking about?

A. Set the option where the search results will show you the ads with engagements sorted from highest to lowest.

Most recent Ads
Our app’s default settings shows you the most recently published ads. Studying the most recent results might not be the best strategy since you won’t be able to gauge whether the ad is worth benchmarking on or not, since it hasn’t garnered that much data yet.

B. Keep the ad filters ticked.

Compass Ad Types

* Pro tip – while most Teespring marketers are into using photo or link ads only, some of the best campaigns run on video based ads. Remember that video ads are cheap and highly engaging.

Should you decide to use video ads, just find videos on YouTube related to your niche (with the proper rights) and use it on your FB ad.

C. Choose the “Link URL” option.

Link URL

This kind of customization will cause our system to look for the keyword that you entered in the URL that your competitors used in their ads.

Though using the “Ad Copy” option will also give you good results, the “Link URL” option will usually give you something better.

Just to give you an idea of how different the results would have been if you didn’t customize your search settings, check these out.

This is not a shirt(Without the search customization settings)

Now this is a shirt(With the search settings customized)

Alright. Now that you’ve customized your search settings to give you the best results, all you need to do is to fire away with your keywords, then check out what your competitors are doing.

Another thing you can do to come up with an amazing idea is to read the comments of your competitors’ ads. Just like what I’ve shown above, your competitors’ successful ads will tend to have bajillions of comments.

If you click on the comments and give their audiences’ comments a quick gander, you’ll find some amazing shirt ideas.

Here’s an example.

TeespringGuide

As you can probably imagine, by using our app, you’ll gain an unfair advantage over your competitors. Because we’ve indexed the most popular and well-performing campaigns, you can minimize the guesswork — let alone the resources you’d have lost if you jumped in clueless about a niche — since you can just benchmark on these high-performing campaigns.

Click here to sign up for the Compass beta.

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About the author

Rand Owens

Chief Growth Hacker at https://www.randowens.com/

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