Chapter 6: Set up Your Teespring campaign.
At this point, you can start creating your Teespring campaign.
Once you’ve signed up and are logged in, you just need to click the “Create and Sell” link on the navigation bar.
You can then customize your shirt design. You can add your texts using Teespring’s platform (click the “Text” tab), or you can upload your own design including the texts by clicking the “Art” tab, then clicking the blue “Upload your own” button.
You can also choose different shirt colors, or whether you want to use shirts or hoodies (among others).
Now, you can choose a price and set a sales goal. The higher the sales goal, the more you earn from each sale.
The good thing about Teespring is they will still sell your shirts even if you don’t meet your goal. They usually need 3 sales if you aren’t using a vector file. You can even unlock a goal of one, meaning, you only need one sale to go to print by using a vector file (you can turn this on in your account settings).
Since you’re new to this, I recommend you start with a modest goal, such as 10 sales. Later, if the t-shirt sells well, you can increase the goal when you re-launch it.
Once you’re done with your goal-setting, you can head over to the next phase of the process where you need to add your titles and descriptions.
Don’t take your shirt descriptions lightly. It plays an important role when it comes to convincing your visitors to buy.
The thing is, even if your audience clicked your ad, and they liked your shirt design, they might still be thinking twice about buying your shirt even if they’re already on your Teespring page. It’s during these occasions when your shirt descriptions can make or break the sale.
Instead of talking about your shirt’s features (like how good it looks and how affordable it is), I urge you to focus on talking about the benefits that it can bring to the buyers instead.
Here’s a comparison…
Feature → The shirt looks great.
Benefits → You’ll look cool wearing the shirt and be able to attract more women.
Feature → The shirt is affordable.
Benefits → You’ll make your husband feel happy since your shirt talks about how proud you are of him.
Feature → You have a refund policy.
Benefits → You’ll look friendly and be able to draw more people to you when wearing this shirt.
Never forget. Your audience doesn’t really care (that much) about who you are, what your policies are, or what your shirt’s designs are. All they care about are themselves.
They could care less about how amazing your shirts look like. If they feel that they can’t benefit from wearing your shirt (no matter how good it looks or how affordable it is), they’ll never buy it.
That being said, when writing the description, focus on answering the question, “What’s in it for me?” This is a question that your audience are asking themselves almost all the time, whether or not they are aware of it.
Finally, when you’re done with the shirt title and the description, you then have to set a deadline for the end of the sale and hit the launch button.