Archive - June 2016

1
The Beginner’s Guide To Teespring: Part 12 Wider Audience Advertising
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The Beginner’s Guide To Teespring: Part 11 Testing Campaigns
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The Beginner’s Guide To Teespring: Part 10 Ad Campaigns
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The Beginner’s Guide To Teespring: Part 9 Creating a FB Page

The Beginner’s Guide To Teespring: Part 12 Wider Audience Advertising

Chapter 10: Advertise to a Wider Audience Once you find a winning campaign, the last step is to beef up your advertising! Target a slightly wider audience, and increase your ad budget to increase the exposure. Keep watching your ROI, because you will reach a point where you will seemingly saturate the market. You can also run ads on other sites, too. There are lots of places to advertise t-shirts on, and sometimes, you can find a real bargain. Maybe you’ll find a busy niche forum that belongs to a fan. You can sometimes get a whole month of advertising for such an affordable fee, making hundreds or even thousands of dollars of profits after spending $50 or so only.[…]

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The Beginner’s Guide To Teespring: Part 11 Testing Campaigns

Chapter 9: Run a Test Campaign The next step is to run a small direct ad campaign to see if the t-shirts will sell to your target niche. The ad should link directly to the t-shirt’s page on Teespring. Run a tightly-targeted campaign aimed at the most fanatical members of your target audience. You can target them by demographics and interests. Remember, the more specific your audience is, the better. Use the image, title, and description from your Teespring page. Set a small budget (so you don’t accidentally burn up all your money with traffic that doesn’t convert). The budget I use is $10. If the campaign doesn’t get you any sales, then you can start making adjustments. These are[…]

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The Beginner’s Guide To Teespring: Part 10 Ad Campaigns

Chapter 8: Creating an Ad Campaign Just like the previous chapter, allow me to share with you some of the important points that you need to remember when creating ad campaigns. a. Use Page Post Engagement In a lot of cases, a Teespring Ad on Facebook won’t sell directly to the audience. However, the audience is likely to engage with the ad (share, comment, like, etc…). The friends of those who engaged with the ad are the ones who are most likely to buy. I have experimented with using the other ad objectives and have found that the PPE gives me the best results (even better than the website conversions). b. Use Facebook’s Power Editor While creating ads using the[…]

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The Beginner’s Guide To Teespring: Part 9 Creating a FB Page

Chapter 7: Creating a Facebook Page. Now that you have a shirt design and a specific niche that you want to target, it’s time to create your FB page so you can start running your ads. But before we talk about the how-tos of things, let’s talk about some of the critical points you need to remember when creating a page. a. Create niche-specific FB pages. I know how other marketers are all for creating generic-themed FB pages. After all, there are certainly some upsides to it. However, I prefer creating niche=specific ones — and I suggest that you do the same thing too. Here’s the deal, when your FB page is generic, it becomes quite challenging for you to nurture[…]

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